March 19th
Marketing in the new economy
Royal Armouries Museum, Leeds
Marketing Live is a conference that is being produced like a live TV Programme. The Live TV format consists of interviews, panel discussions, debates and pre-recorded interviews with highly respected individuals from the world of marketing. Marketing Live is aimed at anyone who has responsibility for marketing a business.
Delegates who have already signed up to be in the studio audience include Marketing Directors, Brand Directors, Marketing Managers and Business Owners.
//08.30 Registration
A round up of traffic tribulations and early starts with fresh coffee in the Savile Building. Meet fellow members of the audience before being directed to the studio for filming at 9.00 am.
//09.30 Warm-up
Take your seats as our warm-up comedian prepares you for the fast paced day that lies ahead.
//09.40 The News
Sky News Presenter Adrienne Lawler kick starts the day with discussions with global experts on marketing in the new economy. What is the new economy? Why is it so important to keep a focus on marketing at this time? And what tools do marketers need to grasp opportunities and thrive in the coming years?
Don't miss
global expert Jonathan Gabay.
//10.30 Commercial Break
Time for the studio audience to grab a coffee, network with fellow marketers and talk to exhibitors about what's new on the market.
//11.00 One Great Idea
Truly great brands like Coca Cola and Apple are built on one great idea that is communicated well and engages customers. How do you build a brand that creates wealth and stands the test of time?
Brand guru Helen Urwin shares her experiences of working with some of the world's largest brands.
//12.00 Lunch @ Saviles
Lunch @ Saviles followed by networking at the Northern Venue exhibition.
//13.30 Show Me The Money!
We investigate social media in the real world. How do you engage with your audience and build trust online? How does social media affect SEO? How do your offline campaigns drive online traffic and vice versa? Most importantly, we’ll find out how to convert online traffic into paying customers and measure the return on investment!
Must see
Daniel Rowles,the voice of the 'Internet Marketing Podcast' - a top 20 worldwide iTunes business podcast.
//14.30 Question Time
Your opportunity to quiz the people who are creating some of the world's leading campaigns, including Christian Dankl from Sony DADC.
Join in the debate
with Christian Dankl from Sony DADC.
//15.30 Wrap Party
No Live TV programme is complete without a VIP wrap party - head over to Saviles and let the entertainment commence...
